VS/AI

Applied AI Marketing Engineer · Portfolio 2026

I build thesystemsbehind modern marketing.

Strategy, content, video, paid media and customer journeys—connected through reusable workflows, quality checks and human judgment.

Explore the engineLaunch case study
CineForge·Paid Media·Creative Production·CRO·Lifecycle·Localization·Agent Workflows·Human Approval·CineForge·Paid Media·Creative Production·CRO·Lifecycle·Localization·Agent Workflows·Human Approval·
The thesis

Make the first.
Then build the system.

I spent years operating campaigns, websites, customer journeys and creative workflows before turning their recurring problems into reusable systems.

The result is not just a collection of AI prompts. It is a practical way to take marketing from a brief to finished work, review and improvement.

01 · Hands-on creative02 · Reusable workflows03 · Measurable results
Flagship system

Applied AI
Marketing Engine

Enter one campaign brief. The connected systems plan the campaign, create the work, check it and prepare the next actions.

InputCampaign briefBrand · Audience · Goal · Channels
↓
OrchestrationResearch + strategyContext, positioning and channel plan
↓
GrowthPaid media + CRO
CineForgeVideo production
CreativeAds + localization
LifecycleContent + journeys
↓
GateEvaluate
ControlApprove
OutputCampaign package
MORROW · DISCOVERY BOX LAUNCH
Fictional data · Public-safe
Campaign direction

Make the 3PM break louder.

Position Morrow as the premium roasted snack with unapologetic flavour: familiar ingredients, contemporary packaging and a Discovery Box built for first purchase.

Flavour-led positioningUrban professionalsFirst purchase
Useful result3 message territories
Human review
88/100
  • Brand aligned
  • Claims checked
  • Platform ready
Open the complete Morrow Snacks launch case study ↗
Core creative engine

CineForge

A full AI video-production workspace—from idea and brand system to voice, scenes, screen capture and production-ready MP4.

12Commands
10Skill packs
17AI tools
4Templates
cineforge · production pipelineLIVE SYSTEM
> /forge morrow-launch-package
01BlueprintCampaign objective resolved✓
02BrandTokens + voice profile loaded✓
03NarrationScene timing synchronized✓
04VisualsCapture + generated assets✓
05CompositionRemotion timeline assembled✓
06RenderFinal MP4 rendered✓
FORMAT16:9 · 9:16 · 1:1
STACKRemotion · FFmpeg · React
Real published video work

Long-form depth.
Short-form reach.

Public YouTube examples replace fictional video samples. The long-form example shows a complete published production; the Shorts show vertical, mobile-first edits from the Sagar Kathrotiya Show.

LONG-FORM · PUBLISHED WORK

Complete video production.

A public example of long-form pacing, visual continuity, audio treatment and final YouTube delivery.

Watch on YouTube ↗
SHORT-FORM · SAGAR KATHROTIYA SHOW

Vertical stories built for discovery.

View the full Shorts library ↗
Short 01
Short 02
Short 03
The system portfolio

Five systems.
One operating model.

Instead of showing several similar repositories, related versions are grouped into five clear systems. Each page explains what goes in, what happens automatically and what comes out.

00Owned core system · AI video production

CineForge

My AI-native production workspace for taking a brief through blueprint, narration, branded scenes, voice, music, composition and final rendering.

Capabilities
  • Converts a campaign objective into a timed production blueprint.
  • Applies brand tokens, voice and approved messaging to every scene.
  • Combines generated assets, screen capture, narration and motion templates.
  • Produces reviewable multi-format compositions before final rendering.
Outputs shown
  • Production blueprint
  • Narration and scene-timing file
  • 16:9, 9:16 and 1:1 compositions
  • Product walkthrough or launch film
01Brief02Blueprint03Brand04Narration05Assets06Composition
12 commands · 10 skill packs · 4 templates · 17 AI toolsInspect full system ↗
01Paid media · analytics · conversion

Growth Intelligence & CRO Engine

Combines advertising, website and visitor-behaviour data to explain what is working, what is wasting money and what should be tested next.

Capabilities
  • Brings advertising and website data into one view.
  • Finds weak campaigns, wasted spending, tired creative and website problems.
  • Explains the likely reason behind a performance change.
  • Creates a prioritized test list and an easy weekly report.
Outputs shown
  • Campaign-performance dashboard
  • Customer-cost and lead-cost diagnosis
  • Wasted-spend and search-term report
  • Creative-fatigue alert
01Ingest02Normalize03Benchmark04Diagnose05Prioritize06Approve
Google Ads · Meta · GA4 · GSC · Clarity-compatible workflowInspect full system ↗
02Static creative · Canadian localization

Creative Production & Localization Engine

Turns campaign briefs into advertising concepts, platform-ready assets and culturally adapted variants while preserving layout and intent.

Capabilities
  • Interprets the campaign brief and brand system before generation.
  • Creates copy and visual concepts for specific platforms and objectives.
  • Detects source text and localizes it without rebuilding the whole asset.
  • Scores every variant for brand, layout, language and platform fit.
Outputs shown
  • Creative brief and concept board
  • Advertising-copy variations
  • Static Meta and social creatives
  • 1:1, 4:5 and 9:16 variants
01Brief02Concept03Copy04Create05Detect06Localize
OCR · vision · OpenCV · multilingual evaluation workflowInspect full system ↗
03Content · segmentation · retention

Content & Lifecycle Campaign Engine

Connects content production with segmented customer journeys, turning one campaign strategy into acquisition, nurture and retention assets.

Capabilities
  • Turns campaign strategy into gated, organic and lifecycle content.
  • Builds segment-specific welcome, nurture, cart and win-back journeys.
  • Schedules messages using consent, frequency and timezone rules.
  • Evaluates the complete customer journey rather than single messages.
Outputs shown
  • Content strategy and calendar
  • Gated-content package
  • SEO article and distribution brief
  • Campaign landing page
01Strategy02Segment03Map journey04Produce05Schedule06Evaluate
Used across Canadian multi-location, entertainment, SaaS and media projectsInspect full system ↗
04Long-form content · distribution

Media Repurposing Engine

Transforms one source interview or video into a structured distribution package without treating every format as the same piece of copy.

Capabilities
  • Transcribes and structures a source video or interview.
  • Identifies topics, hooks, claims and reusable story segments.
  • Creates platform-specific written and short-form concepts.
  • Packages metadata, calendar and review status for distribution.
Outputs shown
  • Timestamped transcript or structured summary
  • Three short-form video concepts
  • One article
  • Five platform-specific social posts
01Source02Transcribe03Structure04Extract05Adapt06Review
Public application · Sagar Kathrotiya ShowInspect full system ↗
Inspect the output

Creative that leaves
the prompt box.

The public campaign uses a fictional brand. The artifacts are rendered, reviewable and produced from the same workflows used across real environments.

Morrow Roasted Snacks product family
MORROW · META FEED

Three flavours.
Zero quiet breaks.

Discovery Box · $24Shop the drop →
Morrow snack packages used in a Canadian French campaign
CANADIAN LOCALIZATION · FR-CA
POUR LA PAUSE DE 15 H

PLUS DE GOÛT.
ENCORE PLUS
DE CROQUANT.

Canadian French variantOffer preserved
Morrow Discovery Box landing-page campaign
LANDING PAGE · ACQUISITION
DISCOVERY BOX · CANADA

Find your
new favourite.

One offer. Three flavours. Built for a first purchase.
Acquisition landing pageOffer · proof · CTA

Original fictional campaign · Product and social assets generated for this portfolio. Morrow demonstrates campaign strategy, static creative, Canadian localization, paid-media intelligence and lifecycle planning. Published video work is shown separately.

Inspect strategy, paid media, lifecycle and launch package ↗
Used in real projects

Same systems.
Different businesses.

Project names can be public. Private dashboards, customer information and confidential campaign outputs are not shown because of NDA restrictions.

01Public

Shelizaan

Marketing systems for Canadian B2B distribution, multi-location retail, content, paid media and customer journeys.

Growth · Creative · Content · Lifecycle
02Public

Just Kiddin

Website, paid advertising, organic content, email, family campaigns and promotional video.

CineForge · Growth · Creative · Content · Media
03Public

Petpooja

Lead-cost analysis, advertising review, landing-page improvement, localized creative and content campaigns.

Growth · Creative · Content · Media
04Public

Sagar Kathrotiya Show

YouTube video production, campaign analysis, promotional creative, content packages and media repurposing.

CineForge · Growth · Creative · Content · Media
Built for the real world

Automation with
boundaries.

01Generate→
02Evaluate→
03Policy check→
04Human approval→
05Export

Public examples use fictional or recreated data. Live budget changes, publishing and outside actions still require human approval.

Operator → builder
“I know where marketing workflows break because I spent years running them before I started engineering the systems.”

Vipul Sharma

Applied AI builder with hands-on experience across marketing operations, paid media, content, websites, lifecycle, commerce and regulated workflows.

PythonTypeScriptReactRemotionFFmpegLLM APIsGoogle AdsMeta AdsGA4
Build the next systemLet's talk.
GitHub ↗LinkedIn ↗Main portfolio ↗