# Morrow Roasted Snacks — Canadian DTC Launch Package

This is a fictional, public-safe campaign created to demonstrate Vipul Sharma's Applied AI Marketing Engine.

## 1. Campaign brief

- Brand: Morrow Roasted Snacks
- Product: Three-flavour Discovery Box
- Audience: Canadian urban professionals, 25–44
- Goal: Acquire first-time customers and establish a repeat-purchase signal
- Initial market: Ontario, English and Canadian French
- Channels: Meta, TikTok, email and landing page
- Test budget: CAD $18,000 over 30 days
- Offer: Discovery Box for CAD $24

## 2. Strategy

Position Morrow as the premium roasted snack with unapologetic flavour: familiar ingredients, contemporary packaging and a Discovery Box designed to reduce first-purchase friction.

Primary message territory: “Make the 3 PM break louder.”

Supporting themes:

1. Flavour without a boring better-for-you lecture.
2. A discovery format that makes trial easy.
3. Canadian convenience with English and FR-CA campaign coverage.

## 3. Creative and copy

### Meta primary text

Three flavours. Zero quiet breaks. Meet Morrow’s Discovery Box: Chili Lime, Sea Salt and Masala Crunch in one first-order drop.

### Headlines

- Your snack break just got louder.
- Find your Morrow flavour.
- Three flavours. One very loud box.

### Canadian French

- Plus de goût. Encore plus de croquant.
- Découvrez les trois saveurs Morrow.
- Votre pause de 15 h mérite mieux.

## 4. Email journey

1. Welcome — introduce the Discovery Box and brand promise.
2. Flavour finder — help the customer choose a first pouch.
3. Social proof — answer taste, texture and shipping objections.
4. Cart recovery — preserve the Discovery Box offer.
5. Replenishment — trigger after expected consumption.

## 5. Landing page

Hero: Your snack break just got louder.

CTA: Shop the Discovery Box

Sections:

1. Three-flavour product introduction
2. Flavour cards
3. Discovery Box contents
4. Customer-proof placeholder
5. Shipping and FAQ
6. Final conversion CTA

## 6. Paid-media intelligence simulation

- Test budget: CAD $18,000
- Prospecting: 60%
- Retargeting: 20%
- Creative testing reserve: 20%
- Primary signals: thumb-stop rate, CTR, landing-page conversion, CAC, first-order AOV and repeat purchase

Example diagnostic:

Chili Lime maintains the highest CTR, but frequency has reached 3.7. Reallocate CAD $3,840 toward the product-family creative and open a creator-style hook test.

## 7. Evaluation

- Brand alignment: 92/100
- Clarity: 89/100
- Platform suitability: 94/100
- Compliance risk: Low
- Factual checks: Passed
- Status: Awaiting human approval

## 8. Recommended launch sequence

### Days 0–30

Validate the Discovery Box offer, landing-page conversion and three core creative territories.

### Days 31–60

Scale winning audience-creative pairs, introduce Canadian French acquisition and activate replenishment.

### Days 61–90

Expand creator-style production, retail-intent audiences and lifecycle personalization using measured first-order and repeat-purchase signals.

## Evidence boundary

Morrow is fictional. Metrics are clearly labelled as scenario data. External advertising, CRM and publishing actions remain draft-first and human-approved.